Nike Women: Together We Run

Unfortunately, in Mexico City more than 50% of young Mexican women don't exercise due to the lack of public infrastructure and safety. This year we wanted to encourage Mexican women under the age of 25 to run more by empowering them.

How? By using friendship to overcome the fear of insecurity.

Gold: FIAP / Gold: Out of Home Craft / Gold: El Sol de Iberoamérica
Agency Flock / Client Nike / Brand Nike Running

Execution & Idea

We created a 12 week running challenge that could only be completed by running together.
Through a digital platafom, they could pick their partner, their neighborhood and using Nike+ technology, they could register their daily kms.