Nike + Google Glass

How could we help Daniela Velasco, a blind athlete, run in the streets for the first time?

Connecting her with a thousand eyes using Google Glass.

Agency Flock / Client Nike / Brand Nike+

Daniela Velasco is a Mexican girl who, at just 17, won the bronze medal in the 400 meter dash in the T12 category (athletes with visual impairment) in London 2012.

As a paralympic athlete we wanted to present to her a new challenge: to, for one day, leave the track behind and join twenty thousand other people in running 10 km in this year’s Nike We Run.

Using Google Glass and Google's technology we could live-broadcast her route and allowed us to relay live messages of encouragement from the hundreds of people who watched her complete the race.

Even some written messages were converted from text to voice by Google Text-to-Speech API.

Execution & Idea

During the first beta testing of Google Glass, we had the opportunity to get one of those. Nike, who has always believed in elevating the athletes through innovation was the perfect match for developing a meaningful experience to achieve their mission.