XLIII Festival Internacional Cervantino
The "Festival Internacional Cervantino" is the most important cultural festival in Mexico and Iberoamerica. And each year they present a new graphic identity to represent that.
This year we faced the idea that there are two virtually separate worlds: ART and SCIENCE.
Gold: Art Direction / Gold: Out of Home Craft / Bronze: 360º Design
Agency POP Avión / Client Festival Internacional Cervantino /
Brand XLIII FIC
Execution & Idea
We developed a visual identity that could unite lines, color and two elements that unite both science and art: Sound + Movement. Creating a memorable and dynamic asset to the festival.
