From 2014 to 2016 we completely redesigned Mexico City's brand identity. (Yes, that's was a lot of work.)
Rescuing the original color of our city we provide a sense of belonging and identity to CDMX.
The pink used the be the color used by Aztecs to decorate ancient walls, the color of our markets and streets.
So yep, we made Mexico City pink again.
We developed a 360 brand indentity, this allowed all government agencies to adopt the same branding guidelines, so far nonexistent.