Some of the work done for clients such as CDMX (Mexico City), Festival Internacional Cervantino, Maruchan, among others.
W Radio is one of the oldest mexican radio stations, best known for its music and entratainment show.
"Así las Cosas" was their newest News Show, created under a simple but powerful statement: Let's listen to each other.
They wanted to created an OOH campaign that could reflect how all kind of opinions are talked about in a single show.
Maruchan needed a campaign to launch their new presentation. An instant soup whose main attribute is its great size targeted especially for young people.
So, we created a new way to describe such moment when things are just bigger and better:
When something is much better and out of the ordinary is something VERY BOWL.